Brand Partnerships
Brands that fit his audience and his voice.
Pitch a PartnershipThe Brands That Belong With Zay
Dance and Fitness
Activewear, dancewear, footwear, and fitness brands. The audience lives in studios and on stages. They notice what Zay wears.
Heels and Footwear
Heels brands that want to reach the community that actually trains in their product. The Back to BAEsics audience is the exact target.
Beauty and Lifestyle
Beauty, wellness, and lifestyle brands with a strong female-empowerment or creative point of view. The energy matches.
Fashion and Apparel
Fashion brands that want the dance and creative community. Especially brands with a bold, confident aesthetic.
Female Empowerment
Any brand whose core positioning is confidence, empowerment, and helping people take up space. That is Zay's entire brand language.
Creative and Cultural
Brands with a strong creative point of view that want reach into Seattle's dance and arts community and beyond.
Engagement Formats
Ambassador Roles
Ongoing brand representation. Zay wears, uses, and advocates for the product with the credibility of someone who actually uses it.
Content Collaborations
Co-created content across Zay's platforms. Social, video, in-class, or event-based. Zay's audience meets your brand organically.
Branded Class Series
A Back to BAEsics or ZB Classes series sponsored by the brand. Co-branded, in-studio, with real participants and real content capture.
Product Partnerships
Product featured in class. Gifted to students. Used in performance. Zay curates what he uses; if it belongs, it shows.
Event Sponsorships
Sponsored presence at Brides BAEs, corporate events, ZB Performance Training cohort showcases, and workshops.
Something Else
Have a format in mind that isn't on this list? Pitch it. Zay is open to creative arrangements that make sense for the audience.
Who Zay Reaches
His audience is built across Instagram, TikTok, and YouTube, plus an in-person student base from Back to BAEsics, ZB Classes, and event clients. The community is engaged, and the brand has trust where it counts. Students do not just take his class. They invite their friends, buy the products he recommends, and show up to his events.
Reach out and we'll share what's relevant for your brand.
The Earlier You Get In, the Better the Positioning
Zay is actively building the brand and the partnerships follow. First-mover partnerships carry more creative latitude and better terms. The window to be an early partner in this brand is open now.
Currently active: skincare brand partnership (details on request) and active heels affiliation. Open to brand collaborations that fit Zay's audience.
Pitch a Partnership