Wear the Brand

Merch

Coming soon. Knee pads. Apparel. Zay-isms on a calendar. The full kit.

Sign Up for the Drop List
Coming Soon What's in the Drop

The Students Have Been Asking. The Drop Is Coming.

Knee Pads

A knee pad line built for heels class. Functional. Branded. The thing every Back to BAEsics student needs and has been asking for.

Apparel

Zay-branded apparel for the student who wants to take the energy home. Confident cuts. ZB aesthetic. Something you'd actually wear.

Zay-isms Calendar

A calendar of Zay's sayings. Students have been asking. Zay has the material. The product makes itself.

Zay-Branded Champagne

For the celebration that started in a heels class. A limited-run Zay champagne label is on the aspirational product list.

Asthma Awareness Coloring Book

A personal project: a coloring book tied to Zay's asthma awareness platform. Art that educates and connects.

More Coming

The brand is bigger than the studio. The product line is going to reflect that. Sign up for the drop list and be first when it goes live.

Why Merch

The Students Asked First

Zay did not decide to sell merch. His students decided for him. They asked for his sayings on products. They wanted something to take home from the experience. That is demand. The merch line is the answer.

Zay's brand has always been bigger than the studio. The transmedia vision he talks about, a brand that extends across products, experiences, and media, starts with the things students want to carry with them. The drop list is step one.

Be First When the Drop Lands

The merch is coming. The list is how you get it first.